9 Tips to Create High-Traffic Jurassic Dinosaur Restaurant

Would a Jurassic Dinosaur Restaurant still be popular? A client who runs a restaurant business raised this question and sought insights from us, an observer who has been in the dinosaur model business for many years. Actually, the client already had a fairly clear idea; he just wanted some affirmation and additional creative ideas.

Having collaborated with eight world-renowned “Dinosaur” or “Jurassic” themed restaurants, we would certainly give an “yes” answer! We also suggest targeting children as the primary group for Jurassic dinosaur themed restaurants and recommend optimizing the decor and adding more creative elements.

The following are some practical implementation methods summarized after discussions with the client.

Information Board:

#1. The most popular foods sold
#2. Site selection is important
#3. Unique interior decoration style
#4. Paired with green vegetation
#5. Dinosaur or Jurassic themed dinning table or chair
#6. Place animatronic dinosaur rides (under the sufficient funds)
#7. Dinosaur costume performance to encourage
#8. Promotion
#9. Get started

1. The most popular foods sold

When operating a Jurassic dinosaur-themed restaurant, the most important thing is to determine which foods are the most profitable. This can be based on reliable data analysis (25 Kids Favorite Foods). And on this basis, create unique cooking methods and menus for the food. Children will make your restaurant thrive with delicious and beloved food.

How to create distinctive food?

• Based on the data of children’s food preferences, when cooking, you can use dinosaur or volcano-shaped molds to transform the shape of the food into “dinosaurs” or “volcanoes”, etc.
• You can order some special (dinosaur or Jurassic-themed) servingware (bowls, plates, forks, spoons, cups, etc.) online to highlight the form features of the food.
• The naming can be based on references such as dinosaurs or volcanoes. For example, “Dinosaur Kids Burger”, “Dinosaur Skeleton Fries”, etc.

A Guide to Children’s Favorite Foods:

2. Site selection is important

Location is crucial for a restaurant! From a business perspective, choosing a location with high foot traffic (such as a well-known shopping mall or a popular theme park) is undoubtedly the best option. However, not all operators have sufficient funds to invest, so locations with lower rents should also be considered.

Therefore, the site selection of a restaurant should follow these three principles to take the first step in business operations correctly.

• High-traffic areas are the first choice, but this is only for operators with sufficient funds.
• The restaurant can be located in a relatively remote area, but it should at least be accessible by car or public transportation.
• For outdoor dining at restaurants, parking availability needs to be considered.

The above three principles are fundamental! However, the time and space environment of operators are different. Based on these principles, please consider the specific local human environment and culture when choosing a location. This is the first step to success.

3. Unique interior decoration style

Since it’s a Jurassic Dinosaur Restaurant, a distinctive and memorable décor is especially important. Customers should feel a sense of prehistoric adventure or exploration upon entering the restaurant, ensuring a positive user experience before even enjoying their meal.

There are usually two different interior decoration styles for operators to choose from. These two styles are also determined by the amount of money the operator has.

Interior decoration style for those with ample budgets:

• The entrance to the restaurant can be designed in a style similar to that of REX Resataurant, resembling a skeleton or prehistoric geology, which can immediately catch the eye of customers.
• Indoors, a corner can be set up to display Animatronic Dinosaurs and dinosaur skeletons. While dining, visitors can see dinosaurs that can roar and move, which is quite interesting.
• The interior walls and tabletops can make extensive use of prehistoric geological rock formations, giving visitors the feeling of being in a prehistoric cave.
• The chairs for tourists to sit on and the tables for dining can also be customized in the shape of rocks or skeletons.
• Indoor lighting can be used extensively to create a dreamy and exciting atmosphere for guests while they dine.

Interior decoration style for those with limited budgets:

• The restaurant entrance is decorated with distinctive lettering or dinosaur posters.
• The interior walls feature numerous images of dinosaurs and prehistoric geological formations, giving visitors the feeling of stepping into a cartoon or prehistoric dinosaur world.
• Create a small space of about 1-2 meters in size for animatronic dinosaurs in a corner of the room, or place some small dinosaur sculptures that are a few tens of centimeters in size, so that visitors can interact with these “dinosaurs” while dining.
• A cartoon dinosaur sculpture sitting in a chair could be placed at one of the dining tables, creating a special photo spot for the restaurant and adding to its unique character.
• Indoor lighting can be used extensively to create a dreamy and exciting atmosphere for guests while they dine.

4. Paired with green vegetation

Green vegetation is an integral part of the Jurassic Dinosaur Restaurant. This artificial vegetation is inexpensive and can be purchased in large quantities, making it suitable for extensive use in the decoration of walls, entrances, and ceilings.

What kind of vegetation is good?

• Artificial Ferns
• Artificial Palm Trees

Be purchased online as Alibaba or Amazon or Temu.

What matching principles should be followed?

• Empty wall surfaces can be used extensively.
• The ceiling can be used extensively.
• The area around animatronic dinosaurs and dinosaur fossil exhibits is readily available.

5. Dinosaur or Jurassic themed dinning table or chair

When it comes to the style of tables and chairs in the restaurant, you can also consider customizing some with a unique style. Incorporating elements such as dinosaurs, ancient geology, and fossils into the tables and chairs is an option. Of course, customizing these tables and chairs requires a significant investment, and it’s something to consider if you have sufficient funds.

Three popular styles of dining tables or chairs:

• Dinosaur shape (Trex, Raptor, Triceratops) style table or chair
• Prehistoric stratum (rock or stone) shape style table or chair
• Dinosaur fossils or bones shape style table or chair

Table & Chairs that can be used when funds are insufficient

6. Place animatronic dinosaur rides (under the sufficient funds)

Actually, animatronic dinosaur rides are relatively expensive dinosaur-themed products. If the operator has funds remaining after decorating the restaurant and hiring staff, they can consider purchasing the rides and placing them in a specially designated space within the restaurant. Guests can enjoy the thrill of “conquering dinosaurs” while or after their meal.

The benefits of the rides:

• It can not only decorate the restaurant, but also provide tourists with interactive fun beyond just dining.
• The increased interactive fun enhanced the restaurant’s brand image.
• Operators can set up a paid ride to generate additional revenue.

Hot-Sales Dinosaur Rides Here >

7. Dinosaur costume performance to encourage

Using dinosaur costume for performances and interaction with guests in a Jurassic-themed restaurant could be a huge incentive. This business mode is unprecedented in most Jurassic-themed restaurants and is sure to be a major draw.

Dinosaur costume performance advantage:

• Performers who transform into “real dinosaurs” can interact freely with guests and attract attention through their actions, leaving a deep impression on them.
• Once videos or pictures of interactions with guests are uploaded to social media, it provides a huge amount of exposure and traffic for the restaurant, which is beneficial for building the restaurant’s image and brand.
• Jurassic restaurants featuring dinosaur costume shows can generate higher premiums.

8. Promotion

Once the restaurant’s decor and ambiance are complete, to quickly attract customers and establish a brand, it’s essential to embrace social media promotion. This is crucial for modern businesses to succeed. Promotions can generally be divided into two categories, which will be discussed in more detail here.

Self-Film the video and uploaded them to social media:

• Collect funny jokes or movie scenes, incorporate them into your restaurant, and film videos of your daily life, then edit and publish them.
• To capture the humor of modern life, need to keep up with international events, your own country’s events, or interesting things happening in your local area, and incorporate them into your video recordings.
• After careful editing and arrangement, it was posted on social media to generate traffic for the restaurant.

Find local influencers to film video and uploaded them to social media:

• Even influencers with over 3,000 followers can be collaborators; invite them to try the food and provide positive reviews.
• Have influencers create a good recommendation plan and actively incorporate it into the video shooting.

NOTE: Regardless of which option you choose, please prepare the necessary funds for the promotion.

9. Get started

Once you’ve meticulously refined these eight details, all you need to do is allocate your time effectively to handle them. With dedication and by studying successful restaurant management modes, you’re sure to create your own Jurassic Dinosaur Restaurant. Take action now!

Summarize

Undoubtedly, Jurassic Dinosaur Restaurant remains one of the themed restaurants capable of commanding a premium. Capitalizing on people’s curiosity about dinosaurs and children’s desire to explore “prehistoric wonderlands”, Jurassic Dinosaur Restaurant can attract a large customer base. What operators need to do is continuously learn new promotional methods and create delicious foods; only then can Jurassic Dinosaur Restaurant become an unparalleled brand for you.